Privacy Policy

2. Data we collect

We collect information to fulfill orders, provide support, secure our platform, and improve your shopping experience for Supreme shirts and related products.

• Account and profile: name, email, password (hashed), shipping address, preferences, saved items.
• Order and fulfillment: items purchased, sizes, prices, order history, delivery address, tracking numbers.
• Payment details: we receive payment confirmations and tokens from our payment processors (we do not store full card numbers).
• Communications: messages sent to us via email or forms, reviews, and responses to surveys.
• Device and usage: IP address, device identifiers, browser type, pages viewed, time on site, referring URLs.
• Cookies and similar technologies: small files that help the site function, remember preferences, analyze traffic, and measure marketing. See Cookies & tracking below.

4. How we use your data

• Fulfillment and operations: process orders, payments, shipping, returns, and support.
• Personalization: remember sizes, preferences, and recently viewed items.
• Safety and integrity: detect and prevent fraud, abuse, and unauthorized access.
• Analytics: understand site performance and product demand (e.g., colorways like black, blue, or green).
• Marketing: send updates about drops, back‑in‑stock alerts, and promotions where permitted by law.
• Legal compliance: tax, accounting, and responding to lawful requests.

6. How we share information

We do not sell your personal information. We share limited data with trusted service providers under contracts that protect your information:

• Payment processors to securely process transactions.
• Shipping and logistics partners to deliver orders and manage returns.
• Analytics and performance tools to understand and improve site usage.
• Marketing tools to manage communications and measure campaign effectiveness (only with consent where required).
• Fraud prevention and security vendors to protect our platform and customers.
• Professional advisors and authorities where legally required or to protect rights.

8. Data retention

We keep information for as long as needed to provide services, comply with law, resolve disputes, and enforce agreements. Typical retention periods include:

• Order records: up to 7 years for tax and accounting purposes.
• Support messages: up to 3 years after resolution.
• Marketing preferences: until you withdraw consent or request deletion.
• Analytics data: retained in aggregated form when possible.

10. Do Not Sell or Share My Personal Information

We do not sell personal information. To opt out of sharing for cross‑context behavioral advertising where applicable, adjust your preferences in Cookies & tracking by turning off Marketing and Analytics, or contact us at [email protected].

12. International transfers

Your information may be processed in the United States and other countries where our service providers operate. When transferring data internationally, we use appropriate safeguards such as standard contractual clauses, where applicable.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the updated policy here and update the Effective date above.